What to Look for When Hiring a Social Media Manager for Your Business

Gabe Francis Published on: 02/06/2026

Thinking about hiring someone to manage your business's social media? Before you sign anything, read this. We break down exactly what to look for, the red flags that should send you running, and the questions to ask before you hire — from a team that

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System 1 vs. System 2: What Marketing Psychology Means for Your Content

Olivia Yany

Published on: 03/10/2026

Why do some videos hook viewers instantly while others get scrolled past? A look at the psychology behind emotional vs. rational marketing — and what it means for your content.

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The First 3 Seconds Are the Only Ones That Matter

Matt Simmons

Published on: 03/06/2026

Most videos don't fail because they're bad — they fail because nobody watches past the first three seconds. Here's how to build a hook that stops the scroll in 2026: curiosity gaps, bold openers, and a first frame that works even on mute.

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